While they recently reported profits approaching £2 billion a year it seems that enough is never enough for Tesco, who are looking to expand into a whole range of new and exciting areas of consumer life. Since acquiring the rights to use the eDiets name in the UK and Ireland in 2004, Tesco have been making a massive splash in the UK online diet market and it seems that they are on target to dominate this market, but will it last?
Tesco seem intent on a program of world domination and the fact that they decided to use the eDiets brand seems to have been a very sensible move. As the Tesco name is already heavily associated with a range of foods, both dietary and no dietary, it seemed sensible to use a different source to bring in customers for their online diet business. eDiets have turned out to be the perfect foil for Tesco, offering the chance to "piggy back" a successful format which has attracted literally hundreds of thousands of paying customers and millions of newsletter subscribers. Tesco have taken full advantage of this and very quickly they have become the leading online diet company in the UK, leveraging their brand name to the maximum, with plenty more scope for further growth. So what next for the Tesco online diet business?
There are some very interesting options for it in the future as they look to crack an array of traditional food markets throughout the world. They already have exposure in the Far East and America, not to mention their home base of the UK, but there are plans to rollout a great deal more ventures in the overseas market. Many are suggesting that a full acquisition of the eDiets business would make a perfect fit and allow a two pronged attack on the US market - via traditional supermarket outlets and a heavy promotion of the online diet business (only UK subscribers are currently accepted by the Tesco diet business). eDiets is "only" valued around the £70 million mark, although when you consider that it last reported full year profits of approaching £2 billion, £70 million is but a drop in the ocean.
So will Tesco attempt to attack the worldwide online diet market via eDiets? Will they bring in their own food range to compliment what is already a massive UK diet business? Or will they sit back and do nothing?
Tesco's, sit back and do nothing? Who are you kidding? It will be full steam ahead and do not rule out a full takeover of the eDiets business, to further enhance what Tesco's already have.
Whether your are looking for the latest Tescos Diet, WeightWatchers Diet or another of the well know online diet programs, check us out.
Article Source: http://EzineArticles.com/?expert=Mark_Benson
Tuesday, October 12, 2010
What is tesco diet
What is Tesco Diet?
Tesco Diet is the UK version of the highly successful eDiets in the United States. Like eDiets, you get to choose from a range of 16 different types of diet, whether you just want a healthier diet such as GI, or a very specific health based plan, such as diabetes or heart smart – they are all designed by their team of nutritionists and follow the UK government guidelines on healthy eating.
Tesco Diet plans are designed to encourage you to eat three main meals and a snack every day, to help you learn about healthy eating, and to understand the importance of controlling portion sizes, and maintaining weight loss.
Click Here To Get A Free Diet Profile From Tesco Diets Today...
Types of Diet Plans Offered
Tesco Diet offers 3 main types of diet plans for you to choose from.
1. Weight Loss & Healthy Eating
This plan is good for those who are in good health but would like to lose weight. Tesco Diets will provide you a diet plan suited personally to your weight loss goals. This plan is also good for those who don't want to lose weight but simply want to maintain your current weight through healthy eating.
related diets - GI Plan, Light Choices Plan, Mediterranean Plan, Total Wellbeing Plan, Vegetarian Plan, Low-Carb Plan
2. Health Specific
This plan is good for those who are concerned about your health due to a history of heart disease or diabetes in your family. Tesco Diets will provide you with a plan that will help you avoid dietary risk factors and help you lose weight at the same time.
related diets - Cholesterol-lowering Plan, Dairy-free Plan, Gluten-free Plan, Heart Smart Plan, High-Fibre Plan, Lower-Sugar Plan, Low-Fat Plan, Low Salt Plan
3. Totals
This plan is good for those who are interested about the importance of healthy eating and portion control for successful weight loss. Imagine an online diet plan where you can enter in all the foods you eat in one day, hit "submit", and instantly see your calorie, fat, saturated fat, protein and salt intake for that day. That's exactly what the Totals plan does!
related diets - Totals Plan
Tesco Diet is the UK version of the highly successful eDiets in the United States. Like eDiets, you get to choose from a range of 16 different types of diet, whether you just want a healthier diet such as GI, or a very specific health based plan, such as diabetes or heart smart – they are all designed by their team of nutritionists and follow the UK government guidelines on healthy eating.
Tesco Diet plans are designed to encourage you to eat three main meals and a snack every day, to help you learn about healthy eating, and to understand the importance of controlling portion sizes, and maintaining weight loss.
Click Here To Get A Free Diet Profile From Tesco Diets Today...
Types of Diet Plans Offered
Tesco Diet offers 3 main types of diet plans for you to choose from.
1. Weight Loss & Healthy Eating
This plan is good for those who are in good health but would like to lose weight. Tesco Diets will provide you a diet plan suited personally to your weight loss goals. This plan is also good for those who don't want to lose weight but simply want to maintain your current weight through healthy eating.
related diets - GI Plan, Light Choices Plan, Mediterranean Plan, Total Wellbeing Plan, Vegetarian Plan, Low-Carb Plan
2. Health Specific
This plan is good for those who are concerned about your health due to a history of heart disease or diabetes in your family. Tesco Diets will provide you with a plan that will help you avoid dietary risk factors and help you lose weight at the same time.
related diets - Cholesterol-lowering Plan, Dairy-free Plan, Gluten-free Plan, Heart Smart Plan, High-Fibre Plan, Lower-Sugar Plan, Low-Fat Plan, Low Salt Plan
3. Totals
This plan is good for those who are interested about the importance of healthy eating and portion control for successful weight loss. Imagine an online diet plan where you can enter in all the foods you eat in one day, hit "submit", and instantly see your calorie, fat, saturated fat, protein and salt intake for that day. That's exactly what the Totals plan does!
related diets - Totals Plan
Tesco Diet
Background
Most diet sites tend to have a preference for a specific diet or supplement package. Tesco Diets features sixteen different diets. They also feature a number of tools that make them user-friendly, such as mentoring, shopping lists, and access to nutrition experts. By combining all of these features, Tesco Diets creates a dieter-friendly environment.
How it Works
The potential dieter signs onto Tesco Diets and chooses a diet, He then receives the information on that diet, and any specific requirements to help with the initial shopping trip. He can also talk to other dieters, receiving support so that he stays on the program. There are also tools to help the dieter lose weight and the dieter can choose a mentor (who can be either an expert or somebody who’s been on the diet for a while and has had success with it). Lastly, the dieter can also choose a nutrition expert and download a shopping list particular to their diet.
The Good
Not only are there a variety of diets available, but support on a number of levels is also there, allowing the dieter to work out which system is better for him and to do so in a supportive environment. Also, the price of membership is rather cheap. Members can choose a diet and then download a shopping list tailored to their diet.
The Bad
There is nothing wrong with this system. However, because this is a British system, some of the wording and suggestions can be confusing to American dieters.
Exercise
May be required depending on the diet chosen.
Note
Unless we're missing something, there seems to be no connection between this Web site and the Tesco grocery chain. The About page says that it is run by a company calledTesco Ireland Limited.
Costs
Tesco Diets membership starts at $3 per week.
Most diet sites tend to have a preference for a specific diet or supplement package. Tesco Diets features sixteen different diets. They also feature a number of tools that make them user-friendly, such as mentoring, shopping lists, and access to nutrition experts. By combining all of these features, Tesco Diets creates a dieter-friendly environment.
How it Works
The potential dieter signs onto Tesco Diets and chooses a diet, He then receives the information on that diet, and any specific requirements to help with the initial shopping trip. He can also talk to other dieters, receiving support so that he stays on the program. There are also tools to help the dieter lose weight and the dieter can choose a mentor (who can be either an expert or somebody who’s been on the diet for a while and has had success with it). Lastly, the dieter can also choose a nutrition expert and download a shopping list particular to their diet.
The Good
Not only are there a variety of diets available, but support on a number of levels is also there, allowing the dieter to work out which system is better for him and to do so in a supportive environment. Also, the price of membership is rather cheap. Members can choose a diet and then download a shopping list tailored to their diet.
The Bad
There is nothing wrong with this system. However, because this is a British system, some of the wording and suggestions can be confusing to American dieters.
Exercise
May be required depending on the diet chosen.
Note
Unless we're missing something, there seems to be no connection between this Web site and the Tesco grocery chain. The About page says that it is run by a company calledTesco Ireland Limited.
Costs
Tesco Diets membership starts at $3 per week.
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